Electoral scene
A study on digital campaigns during the 2024 Lok Sabha elections by CSDS-Lokniti, published in The Hindu last week, has shown how political battles have moved from dusty rally grounds to people’s screens, with digital advertising becoming an absolute essential in shaping voter behaviour. https://thewire.in/politics/how-indias-2024-election-became-a-war-of-digital-worlds-csds-report
The numbers reveal more than a spending gap; they signify the arrival of a new political era, where a war of capital and data has nearly overtaken traditional door-to-door campaigning.
The data shows a stark strategic divide due to the vast financial disparity between political parties. It pitted the Bharatiya Janata Party’s (BJP) industrial-scale, micro-targeted saturation campaign against the Congress’s focused, narrative-driven approach. The study shows how Indian elections are becoming contests of capital and data, where the voter is no longer a citizen to persuade, but a consumer to target and a demographic to manage.
by Pavan Korada
12/08/2025
The court, in its order, noted, “…any such pre-supposition is misconceived in as much as it is for the Election Commission of India to take an independent view in this regard.” The high court, thus, admonished the petitioners for assuming that the Prime Minister’s words were illegal and thus a breach of the law.
But in saying so it gave no explanation regarding how it concluded that it was not a case of hate speech prima facie. The court’s order was bereft of any reasoning in how it sees the Prime Minister as not violating the law.
Furthermore, the court also failed to delve into the contents of the speech that was presented before it. What becomes pertinent here is to ask what ‘pre-supposition’ really meant in its order in particular and in a court proceeding in general. It is well noted that in court, the aggrieved party presupposes a breach of law and comes to court to test their case.
The role of the constitutional court, which has been bestowed with extraordinary jurisdiction, is to prima facie examine the merits of such a case. The court, which should have examined the impugned speech, did not make any such attempts. One also fails to understand how calling the Muslim community “infiltrators” required some thorough analysis by the Election Commission, which no ordinary citizen could presuppose in the beginning.
29/05/2024
The BJP president, in turn, appealed to the Election Commission to act against Congress and its allies, accusing them of anti-Hindu. He said Modi's speeches are based on facts and that he was only trying to apprise voters of Congress's 'real intentions'. https://thewire.in/politics/jp-nadda-responds-to-ec-notice-defends-modis-hate-speeches
Nadda also doubled down, accusing Congress of employing tactics of the Muslim League to bring about a divide between the north and south of the country through economic non-cooperation and linguistic differences. Basically, Nadda was referring to Modi’s statement where the latter had said Congress’s manifesto bears the imprint of the Muslim League.
Calling Hinduism as India’s “foundational religion”, Nadda said the Congress party together with its allies by way of opposing the Prime Minister has been opposing India’s “ancient culture”, the Indian Express reported.
15/05/2024
The economist turned psephologist Surjit Bhalla, who has been in the business of statistically analysing voting behaviour since the 1980s, has long held that economic interests and concerns matter for more than caste loyalties in Indian elections. Bhalla repeats this argument, mobilising data, in his recently published book How We Vote: Factors That Influence Voters (2024). His argument, as a Modi supporter, is that economic factors in fact favour the BJP in the ongoing elections. Most Modi critics do not agree. They believe that unemployment, middle class distress and rising inequality have made Modi less popular.
https://thewire.in/politics/caste-class-and-a-suit-boot-ki-sarkar
Modi may have suddenly discovered that while he continues to mobilise Hindu votes deploying anti-Muslim sentiment, Rahul has deployed a two-pronged attack using caste and class. This may well have revived the discomforting memory of Rahul’s ‘suit boot ki sarkar’ jibe. Could this have prompted Modi to distance himself from big business?
The charge of ‘suit boot ki sarkar’ has come to stick. The slogan ‘Adani-Ambani ki sarkar’ mimics a communist slogan of the Nehru-Indira years, when their governments were dubbed by the communists as ‘Tata-Birla ki sarkar’. Indira Gandhi ended that with her turn to the political left in the late 1960s and the wave of nationalisations she authorised. Modi will find it difficult to make such a turn to the left, given the class and caste basis of his support.
by Sanjaya Baru
13/05/2024
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- Election Commission के Notice के बाद Modi का भाषण
- PM Modi Bhiwani Speech Analysis
- Backstory: What Has Changed in the BJP Poll Campaign Since 2014 and What Hasn’t?
- PM Says "Congress To Distribute Assets Among Infiltrators"
Subcategories
Indian Electoral Politics: Shifting Sands
Seven decades down the line the electoral scene has changed for the worse and is currently dominated by emotive issues. The foundation of derailing the ‘this worldly’ issues was the Ram Temple movement. This movement became stronger after the implementation of Mandal Commission report. Since then the domination of emotive, identity issues is on the rise. This is reflected by the fact that in 2019, no party dared to utter the word secularism, as claimed by the winner of 2019 elections, Mr. Narendra Modi himself. He presented it as a trophy for the efforts of RSS-BJP’s political success.
https://countercurrents.org/2022/11/indian-electoral-politics-shifting-sands/
It is in this track that any issue can be given a religious turn as we witnessed its peak in the coining of phrase ‘Corona Jihad’. This showed how electoral politics can be reduced merely to game of identity issues. BJP has mastered this art over a period of last few decades. The media, which is prostrating to BJP ideology, is putting its best efforts to magnify the doings of communal stream.
Not to be left behind, Arvind Kejrival is trying to compete which these divisive efforts revolving around identity issues, in his own unique smart ways. The AAP, which in a way, is an alternate model of communal politics; is playing its Hindutva/communal card with shrewdness. Kajriwal party is also an example of blind subservience to the dictator by the other leaders of that party. As Kejriwal demanded this; all his cronies, stated saying the same. The peak of this was Atishi Marlena, who stated that this demand of Laxmi-Ganesh is not merely Kejriwal demand, it is the aspiration of 130 crore Indians! Most of the dictatorial tendencies believe they are speaking for the whole country. This is a duplicate of what Narendra Modi, when he was Chief Minister of Gujarat, used to say that he is talking on behalf of Five Crore Gujratis. India needs a party which can accommodate all sections of society with equality and dignity, apart from welfare; it also promotes employment and proactively deals with marginalized sections of society. We need a party where religion is not mixed with politics. For many, AAP began with a big promise for a better politics, but its reality is there for all to see with its trajectory leading to demanding Laxmi and Ganesh on currency notes and dumping of Jan Lokpal in the dustbin of Hisotry!
2/11/2022