India: Facebook struggles in its battle against fake news Soutik Biswas https://www.bbc.com/news/world-asia-india-59006615
India correspondent The Facebook Papers, show the social media giant struggling to tame the avalanche of fake news, hate speech, and inflammatory content -"celebrations of violence", among other things - out of India, the network's biggest market.
fact-checking is only one part of Facebook's efforts at countering misinformation. The problem in India is much bigger: hate speech is rife, bots and fake accounts linked to India's political parties and leaders abound, and user pages and large groups brim with inflammatory material targeting Muslims and other minorities. Disinformation is an organised and carefully mined operation here. Elections and "events" like natural calamities and the coronavirus pandemic usually trigger fake news outbreaks. Also, the fact that Facebook does not fact check opinion and speech posted by politicians on grounds of "free expression and respect for the democratic process" is not always helpful. "A large part of the misinformation on social media in India is generated by politicians of the ruling party. They have the largest clout, but Facebook doesn't fact-check them," says Pratik Sinha, co-founder of Alt News, an independent fact-checking site.
The overwhelming bulk of hate speech and misinformation on the social network are expected to be captured by its internal AI engines and content moderators all over the world. Facebook claims to have spent more than $13bn and hired more than 40,000 people in teams and technology around the world on safety and security issues since 2016.
Alan Rusbridger, a journalist and member of Facebook's oversight board, has said the board will have to "get to grips" with the perception of people who believe that "the algorithms reward emotional content that polarises communities because that makes it more addictive". In other words, the network's algorithms allow "fringe content to reach the mainstream", as Roddy Lindsay, a former data scientist at Facebook, says.
"This ensures that these feeds will continue promoting the most titillating, inflammatory content, and it creates an impossible task for content moderators, who struggle to police problematic viral content in hundreds of languages, countries and political contexts," notes Mr Lindsay.
In the end, as Frances Haugen, the Facebook product-manager-turned-whistleblower, says: "We should have software that is human-scaled, where humans have conversations together, not computers facilitating who we get to hear from."
Series by Cyril Sam, Paranjoy Guha Thakurta