How to Write the Best YouTube Descriptions: Tips and Examples https://blog.hootsuite.com/youtube-descriptions/ Alice Fleerackers June 3, 2019
A YouTube video description is the text below each of your videos. It helps viewers find your content and decide whether to watch it.
20 tips
Use specific keywords, Repeat your keywords, Find complementary keywords
4. Tell viewers what to expect
5. Write like a human
6. Front-load important information: the beginning is the only part of your description that appears “above the fold” on the watch page. The rest of the text remains hidden unless someone chooses to “show more”:
7. Add links and metadata below the fold
Done right, YouTube descriptions can boost SEO, subscriptions, view counts, and watch time. They can also help your videos rank in YouTube.
8. Optimize for CTR (click-through-rate)
9. Offer value
10. Include CTAs (Call To Action)
16. Add (a few) , but relevant hashtags max 15.
17 Copy your competitors
18 Add links to helpful resources
19 Credit your sources
Exercise choose any one of your videos, if not one of Ahimsa Conversations, or emeets, and write a description.. which balances the you tube description as well as becomes a stand along blog, in your website, with accompnaying tweet for Twiiter, and Facebook.