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https://www.parchamcollective.org/digital-media

Mission  : To empower marginalized communities to access their fundamental rights, creating spaces for dialogue among diverse sections in society, and collaborating with government and civil society towards justice and equity - https://www.parchamcollective.org/

https://www.parchamcollective.org/creating-inclusive-cities Parcham engages with issues of exclusion of women from public spaces by claiming these spaces, visibilizing our presence whilst engaging with the government towards creating inclusive cities...

CGM as an Advertising Tactic https://www.clickz.com/cgm-as-an-advertising-tactic/73113/   The point of advertising is to place an idea in a consumer’s mind that generates value for a company. We're in the midst of a marketing revolution in which the consumer has control. But advertisers still must find ways to gain control to help achieve their goals.

Part of the reason advertisers must view CGM as a potential advertising tactic is because we already know unprompted consumer creations of brand messages simply happen.

BeerBiceps and Godi Media’s similar treatment of Modi government  https://www.youtube.com/watch?v=ti4BACzM4jU Jul 15, 2023

We revisited Arnab, who once questioned the central government over the rising tomato prices – in a not very highfalutin debate. If that sounded strange, as parts of India flooded due to excessive rain, an ABP reporter plunged into neck-deep waters at a Delhi underpass to report the crisis.
We also looked at the Modi-government ministers’ interviews with influencers, mainly Ranveer Allahbadia urf Beerbiceps. The not-so-very hard-hitting questions asked by the influencer to these ministers reminded us of interviews taken by our beloved prime-time anchors of their beloved dear leader.

Godi media, meanwhile, covered the France protests and Bengal violence, asking questions to the Mamata government, after having ignored the continued ethnic strife in Manipur for a month. In addition, we also found out about the amazing mind-reading abilities of a Times Now reporter.